From September 1969, in an attempt to compete with Hugh Hefner's Playboy, an "American Edition" was also published. Penthouse magazine began publication in the UK and the US in March 1965. An April 2002 New York Times article reported Guccione as saying that Penthouse grossed $3.5 billion to $4 billion over the 30-year life of the company. In 1982 he was listed in the Forbes 400 ranking of wealthiest people. The first Pet of the Year in the US was Stephanie McLean, pictured on the cover of the September 1971 issue.Īt the height of its success, Guccione, who died in 2010, was considered one of the richest men in the United States. The first US Pet of the Month was Evelyn Treacher, who was on the cover of the first US edition in September 1969. The first "Pet of the Month" was Denise Johns, who was also pictured on the cover. The magazine's centerfold models are known as Penthouse "Pets", and customarily wear a distinctive necklace in the form of a stylized key which incorporates both the Mars and Venus symbols in its design. Later on, Penthouse Global Media was spun off from WGCZ and rebranded as Penthouse World Media. Its assets were subsequently acquired in June of that same year by WGCZ Ltd., the owners of XVideos, when it won a bankruptcy auction bid. Since 2016, Penthouse has been under the ownership of Penthouse World Media (formerly known as Penthouse Global Media Inc.), which filed for bankruptcy in 2018. From September 1969, an "American Edition" was made available in the US. It combines urban lifestyle articles and softcore pornographic pictures of women that, in the 1990s, evolved into hardcore pornographic pictures of women.Īlthough Guccione was American, the magazine was founded in the United Kingdom in 1965, and first published simultaneously in the UK and the US in March 1965. Penthouse is a men's magazine founded by Bob Guccione and published by Los Angeles–based Penthouse World Media, LLC.
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